MIMAKI
ZYLA / Japan
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DFA Design for Asia Awards 2025 l Merit Award l Communication Design | Packaging
Modern Ferment
Reinterpreting Japan’s traditional umeboshi through a contemporary lens, the design replaces calligraphic heritage cues with bold, abstract graphics inspired by the plum’s circular form. Distinct colour schemes and geometric marks define each flavour, transforming nostalgic craftsmanship into a modern visual language of simplicity, freshness, and global appeal.
