ODE TO HERO-Chaozhou Oolong Tea
TUSHI design / Chinese Mainland
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DFA Design for Asia Awards 2025 l Merit Award l Communication Design | Packaging
Heroes in Motion
Inspired by Chaoshan’s Yingge dance, the oolong tea packaging reinterprets four heroic figures from Water Margin through dynamic long-exposure illustrations. Vivid hues and bold typography convey the rhythm of movement, while eco-friendly paper and interchangeable sleeves minimise ink use—harmonising cultural vitality with sustainable craftsmanship.
