Candle brand THO
HIDAMARI ltd. / Japan
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DFA Design for Asia Awards 2025 l Merit Award l Communication Design | Identity & Branding
Luminous Craft
Inspired by the shared artistry of pottery and candle-making, the identity forms a fluid emblem of light and form. Subtle typography and tactile wrapping paper echo the rhythm of handcraft, while the logo unites English letters with Japanese hiragana to express the brand’s dual origins and artisanal spirit.
