KIO BRANDING
THE CABINET / Hong Kong
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DFA Design for Asia Awards 2025 l Merit Award l Communication Design | Identity & Branding
The Art of Balance
Reinterpreting Yin–Yang philosophy for modern wellness, the design translates traditional Chinese medicine into a universal visual language. Deconstructed logotypes—formed by spike, flat, and round geometries—embody natural equilibrium, while candy-like packaging and playful illustrations transform healing rituals into joyful, everyday acts of restoration.
