TANUKI NOBORU Bldg.
MOTIVE Inc. / Japan
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DFA Design for Asia Awards 2025 l Merit Award l Communication Design | Identity & Branding
Guided by Light
Echoing the building’s architectural theme of illumination, the wayfinding design transforms light itself into a guide. Obliquely laid stone tiles and selectively whitened joints form subtle “rays” that draw visitors inward, directing flow with quiet precision. These glowing lines continue through corridors and elevators, leading to each tenant’s entrance, while playful tanuki motifs—derived from Japanese folklore—add a touch of local wit to the journey.
