House of Shinsegae Heritage
SHINSEGAE – Shinsegae Department Stores, Art&Space Team / Korea
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DFA Design for Asia Awards 2025 l Bronze Award l Communication Design | Identity & Branding
Woven Legacy
Merging tradition and heritage through craftsmanship, the design reinterprets Korean craft through refined materiality and modular form. Rust-toned patterns drawn from woven mats, paper, and silk become timeless emblems—transforming packaging, stationery, and space into a poetic continuum of generosity, craftsmanship, and cultural remembrance.
