ACTION BAR Visual Identity
LL.LAB / Chinese Mainland
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DFA Design for Asia Awards 2025 l Bronze Award l Communication Design | Identity & Branding
Frames of Motion
Merging cinema and nightlife, the visual identity transforms the word action into a film clapperboard—a symbol in perpetual motion. Seven hues echo the “colour bar,” while a red recording light at the entrance turns each visitor’s arrival into the start of their own scene.
