SAZAE
Sazae Foods Co., Ltd. , EIGHT BRANDING DESIGN Co., Ltd. / Japan
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DFA Design for Asia Awards 2025 l Bronze Award l Communication Design | Identity & Branding
Unified Essence
The redesign establishes coherence through restrained geometry and tactile warmth. A new logo anchors ohagi and omusubi as visual symbols, while consistent packaging, timber-toned interiors, and precise lighting articulate continuity across touchpoints—a quiet calibration of form and identity that refines tradition into timeless clarity.
