Daily Tone up Vegan Sunscreen
Mercico Co., Ltd. / Korea
Further images
DFA Design for Asia Awards 2025 l Silver Award l Communication Design | Packaging
Sculpted Simplicity
Redefining the language of sustainable beauty, the design elevates everyday packaging into an emblem of conscious sophistication. The recyclable paper tube—ingeniously reducing plastic use by up to 80%—embodies both aesthetic restraint and environmental intelligence. Its clean, tactile form conceals thoughtful functionality: a discreet perforated line enables effortless separation of paper and cap for responsible recycling. Lightweight yet durable, the structure balances form and function with poetic precision, reflecting the client’s belief that true beauty is mindful and enduring. This quiet yet powerful innovation has resonated widely, elevating the product to a celebrated bestseller in Korea.
