Oops WOMB
KOI DESIGN / Japan
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DFA Design for Asia Awards 2024 l Merit Award l Communication Design | Packaging
Kawaii Empowerment
When contraception and the uterus are regarded as taboo in Japan, this design reimagines the birth control pill through a vibrant, ‘kawaii’ design, blending seamlessly into daily life while encouraging open dialogue, empowerment, and societal change.
