KAMA-ASA WEBSITE
Kamaasa Shoten Co., Ltd., EIGHT BRANDING DESIGN Co., Ltd., StoreHero Inc. / Japan
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DFA Design for Asia Awards 2024 l Silver Award l Digital & Motion Design l Website
Crafted Excellence
KAMA-ASA, a heritage cookware specialist, faced the challenge of declining sales during the pandemic. In response, the company developed a new user-friendly website with an online store, catering to both professional chefs and home cooks. Featuring an intuitive design with vibrant colours, round-corner panels and clear navigation, the site makes niche cookware more approachable. Product categories are illustrated for easy browsing, and the site includes engaging articles based on interviews with top chefs. This thoughtful blend of aesthetics and functionality enhances the shopping experience for both Japanese and international customers.
