CITY / Korea
D'STRICT KOREA, INC. / Korea
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DFA Design for Asia Awards 2023 l Silver Award l Spatial Design l Event, Exhibition & Stage
A NEW URBAN CANVAS
Now launched in the hearts of New York and Seoul, the CITY project has transformed a sprawling 1,400-sqm LED billboard into a captivating piece of media art. Going beyond conventional imagery, CITY breathes life into the city’s ambiance with animated structures and vivacious characters, all in surrealistic undertones, which emphasise art's powerful role in sparking change. The design maximises spatial depth using anamorphic optical illusions, and challenging conventional perceptions of height and dimension. Disrupting the status quo of commercial imagery and overstimulation, CITY offers a refreshing, impactful alternative, showing art's societal value.
