By blending craftsmanship and innovation, these very high-quality, hand-drawn, and handcrafted designs produce a harmony that floats somewhere between maximalism and minimalism. The 2023 Collection focuses on asymmetry and functional yet most distinctive detailing, and the signature pocket and strap, capture the essence of the brand. And, in forging partnerships with K-dramas, K-pop, and global influencers, the brand’s outstanding and exciting marketing strategy only confirms and reasserts its strong international presence.