IT WILL BE BETTER NEXT YEAR
LiaoDesign / The Mainland
Further images
DFA Design for Asia Awards 2023 l Bronze Award l Digital & Motion Design | Video
HOPE IN PRINT
In the shadows of global turmoil from the Russia-Ukraine War and the pandemic, the quest for a beacon of hope led to a specially designed newspaper using the theme “A Better New Year”, and carrying uplifting messages sourced from search engines. Ten thousand were distributed, sparking hope and camaraderie, and the investment of only RMB 550 Yuan (approx. US$80), attracted immense social media attention, and instilled renewed spirit and optimism for 2023.
