fruitfield order system
OIMU / Korea
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DFA Design for Asia Awards 2023 l Silver Award l Digital & Motion Design l User Interface (UI)
THE FUTURE OF SHOPPING
This unusual, interactive purchase experience marries the convenience of digital with the tangibility of in-store shopping. By simply scanning QR codes with their cell phones, customers are welcomed into an integrated shopping cart system. The 'order' button leads them into an engaging, easy-to-use program where they can customise choices or even try their luck in an in-app lottery. This outstanding new way to shop has been designed by a Seoul-based design studio which specialises in reinterpreting cultural values, and leaves a positive brand impression that increases customer loyalty and encourages revisits.
