Audio-Technica 60th Anniversary Products Package
Ligh.Inc. / Japan
Further images
DFA Design for Asia Awards 2023 l Merit Award l Communication Design | Packaging
HUMAN VALUE
The dignified yet vivid blue packaging in traditional Tesuki-Washi Echizen expresses the company’s brand, attitude and values, and almost all five commemorative models sold out immediately. The heritage blue lines were created entirely by hand, and are clearly reflected on the pure white Japanese paper.
