


Kung Fu Ltd Edition
BRU:D CREATIVE / United Kingdom
Further images
DFA Design for Asia Awards 2023 l Merit Award l Communication Design | Identity & Branding
KUNG FU LEGACY
Vintage training footage, graphic patterns from tracking specific nodes, and kinetic type together with Hong Kong movie posters of the ‘70s reflect Kung Fu moves in this new lifestyle brand launched in collaboration with Jackie Chan, offering physical products and Web3 experiences to younger, tech-savvy consumers.