KFC X TIKKYWOW
Ductstore the design guru Co.,Ltd / Thailand
Further images
DFA Design for Asia Awards 2023 l Bronze Award l Communication Design | Marketing Campaign
CELEBRATING LOCAL CULTURE
The studio, whose original pioneering style ‘Graphitecture’ is a fusion of both graphic and architectural designs, has been working with local street artist TIKKYWOW to reinvent the KFC traditional brand image to appeal to Thailand's youth. The project combines the very rich Thai culture with the well-known KFC image in a brand new design in its signature style as the iconic KFC bucket plays with Thai lifestyle elements and symbols.
