Breath，Tomorrow, Hope, Future
ken-tsai lee design lab/Taiwan tech / Taiwan
Further images
DFA Design for Asia Awards 2023 l Bronze Award l Communication Design | Marketing Campaign
BEACON OF HOPE
In the shadow of the recent pandemic, designers collaborated optimistically with billboard companies to reframe the narrative of despair and illuminate words such as "breathe," "tomorrow," "future," and "hope" to signal a fresh start. These billboards are a powerful testament to resilience and the transformative potential of perspective. They invite viewers to pivot from trepidation to anticipation, pointing out that each new day brings an opportunity for renewal and rebirth.
