Still principally engaged in the development, manufacture, and marketing of batteries and battery-related products, after a 15-year hiatus this bold new rebranding embraces sustainability and human-focused design. Embodying the “Less is More” philosophy, a refreshing green tone and distinctive mesh pattern symbolise their transformative journey, and the eco-friendly soy ink prints stress the transition from plastic to entirely paper packaging. Re-sealable and strip-opening features are convenient, and after use the box is fully recyclable.