HKCC Design Annual Show 2022
BD85BD85 / Hong Kong
Further images
DFA Design for Asia Awards 2023 l Bronze Award l Communication Design | Identity & Branding
KALEIDOSCOPIC ESSENCE
The 2022 main visual identity captures the essence of experimentation and co-creation under the theme, “What if? The Idea Experiment”. The grid-based design metamorphoses into a great puzzle, offering graduates a canvas to modify and colour. This adaptable grid motif extends across various deliverables, from posters to uniforms, creating a cohesive visual narrative, so that the exhibition not only marks the commencement of a designer's journey but also offers a glimpse of the future.
