HASHIZUME
EIGHT BRANDING DESIGN / Japan
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DFA Design for Asia Awards 2023 l Silver Award l Communication Design | Identity & Branding
SENSORY HARMONY
Hashizume, renowned for its elegant groundbreaking products of superior quality like Hisuimen—Japanese spinach-infused noodles—has long catered to an elite clientele, which ranges from luxury hotels to the best Chinese restaurants, but mainstream recognition has always remained elusive. This is a brand overhaul focusing on the everyday consumer, and featuring the message “noodle manufacturing using the five senses” where sight, taste, smell, touch, and the intent to actively listen to culinary artisans is woven into its deep blue background and the logo—a bouquet of five noodle balls.
