Type–11
Mak Kai Hang, Keith Tam (Centre for Communication Design, Hong Kong Design Institute), Dr. Cheung Sing Hang / Hong Kong
Further images
DFA Design for Asia Awards 2022 l Merit Award l Service & Experience Design
EVERYDAY AESTHETICS
Little research has been done in Chinese typography, so the design team decided to look into how much typography matters. This exhibition presents a mixture of real-life user experience and academic research in the context of a convenience store to explore how typography functions in daily life, from the small print on packaging to signage systems.
