PROJECT 100 Campaign
Hyundai Department Store Co., Ltd / Korea
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DFA Design for Asia Awards 2022 l Bronze Award l Digital & Motion Design | Video
ALL IN FOR THE PLANET
After the increase in packaging waste in South Korea during the pandemic, ‘PROJECT 100’ is an eco-friendly campaign promoting Hyundai’s commitment to sustainability. The packaging is part of the department store’s ‘resource circulation system’ initiative, which recycles and reuses their waste, and the number ‘100’ represents their initiative to recycle 100% of their paper waste. The campaign is being rolled out in stages, in an ongoing project rather than a one-time ad-hoc campaign.
