2021 Legislative Council General Election TV APIs
eMotionLAB LTD. / Hong Kong
Further images
DFA Design for Asia Awards 2022 l Bronze Award l Digital & Motion Design | Video
CITYWIDE CAMPAIGN
This eye-catching 3D animation encouraged voter participation in the quadrennial election of Hong Kong’s Legislative Council. The combination of light coral and green symbolises the vitality and enthusiasm of a new selection of Council members. The first scene shows the inside of the ballot box, and then various city infrastructures, implying that each vote contributes to deciding the city’s future. The second animation explains the purpose of the election as it goes through each step of the smooth voting process. The visuals were used extensively offline, and there were advertising spots on buses and trams, as well as giant billboards around Hong Kong, to maximise coverage and impact.
