“God of Wealth” Credit Card of CMBC
gdpartner / The Mainland
Further images
DFA Design for Asia Awards 2022 l Merit Award l Communication Design | Marketing Campaign
WELCOME CAISHEN
This ingenious marketing campaign is spearheaded by the intelligent design of the client’s credit card, which combines tradition with advanced financial technology. The embossed figure of the God of Wealth, a familiar and quintessential Chinese cultural symbol, was created in collaboration with a master woodblock printer.
