YANGZHOU WENCHANGYING GUIDE SYSTEM DESIGN
Miao Jin Tang / The Mainland
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DFA Design for Asia Awards 2022 l Merit Award l Communication Design | Identity & Branding
A PATH THROUGH WORDS
Conveying romanticism in Chinese culture, the outdoor area is divided into eight scenes with four themes: the reflection of the moon, the stars, bamboo, and wood. Each scene transports visitors to a tranquil, other-worldly landscape, and, seen through its signage system, each fragmented Chinese character expresses a modern aesthetic.
