SHICHIJOKANSHUNDO
HIDAMARI Ltd. / Japan
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DFA Design for Asia Awards 2022 l Merit Award l Communication Design | Identity & Branding
TRADITIONAL ELEGANCE
This rebranding design for a long-established, Kyoto-based, traditional Japanese confectioner conveys the artistry of homemade desserts. The packaging uses the handwritten kanji character ‘seven’, part of the brand name, as the main visual element, and the logo is used on marketing materials from packaging to promotional leaflets.
