Alishan, 2488M
I’DER Branding Design / Taiwan
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DFA Design for Asia Awards 2022 l Merit Award l Communication Design | Identity & Branding
THE WHISPER OF THE FOREST
The visual identity of this shop centres around the various textures of wood. The visuals are imbued with artisanal knowledge of woodworking and folk knowledge, celebrating the local culture of this world-famous tourist destination once called the Capital of Wood. The design team commissioned local wood sculptors to create six art installations, each inspired by the forestry industry.
