Brag Together in the Year of the Ox
LiaoDesign / The Mainland
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DFA Design for Asia Awards 2022 l Bronze Award l Communication Design | Marketing Campaign
CHEERFUL CHEEKINESS
This inflatable Chinese Ox character designed for the New Year celebrations of a street lined with shops for the Year of the Ox is a cheeky play on the colloquial expression meaning bragging. Visitors are invited to write their New Year wishes on a balloon, inflate it, and paste it on the display wall. It all creates a photogenic spectacle, perfect for social media, and the key visuals are used on postcards, giveaways and promotional materials. The whimsical event attracted great attention to the whole commercial district.
