Longkai
Xiang hailong / The Mainland
Further images
DFA Design for Asia Awards 2022 l Bronze Award l Communication Design | Typography
MAJESTIC PRESENCE
“Long Kai” is an artistic font, incorporating the visual elements of the Chinese dragon in every stroke of its typeface. The design goes against a minimalist approach, and instead emphasises embellished corners and bold sharpness, embodying openness and confidence. The design modifies Kaishu, the regular Chinese script and an exemplar of Chinese aesthetics. Both a tribute to the past and an embrace of the present, each stroke is vibrantly expressive and distinctive, full of potential for creative interpretation.
