YU12
SUNLAND / The Mainland
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DFA Design for Asia Awards 2022 l Bronze Award l Communication Design | Packaging
REFINED ELEGANCE
The packaging fully integrates the brand visual identity, which was designed for usability and adaptability. The combination of brick red and concrete grey celebrates both modern and historical Shanghai: the embossing adds tactility to the packaging design, while the silver foil printing adds glamour to the logo, and a touch of sophistication to the paper. The logo used across the surfaces of the packaging in different forms, increases consumers’ familiarity with the brand.
