Seng Cheong
Untitled Design / Macau
Further images
DFA Design for Asia Awards 2022 l Bronze Award l Communication Design | Identity & Branding
AUSPICIOUS SPLENDOUR
The Seng Cheong Restaurant logo is very direct. Its quirky black crab icon sets out the visual identity clearly for this legendary local eatery famous for crab congee. The restaurant's Chinese name is written in traditional script, while the English name is in a graffiti font, achieving a delicate balance of classic and modern. The textual element is accented with gold foil, perfectly complimenting the dark logo, and the combination of red, dark, and gold conveys luxury, and underlines the restaurant's Chinese heritage.
